Whether straight, wavy or curly, hair seems to have a life of its own! 

There are bad hair days and sad hair days but it’s not impossible to have a healthy head of heavenly hair. To get that marvellous mane you would need to care for it properly and use products and treatments suitable for your hair type. Some of us may be doing all these already but are still having problems with our locks.

Photography: Abhar Juwairi

German haircare brand Schwarzkopf Professional understands this all too well and has come up with the Fibre Clinix range tailored to its customers individual hair needs, both in the salon and at home. Its Fibre Clinix Tribond Shampoo, cleanses and prepares the hair structure for a personalised Fibre Clinix Treatment. When it comes to treatment, a choice of two Fibre Clinix TribondTreatments (for fine or coarse hair) are available. The powerful formulas reconnect the inner hair structure for improved resilience and strength, whilst the outer hair structure is sealed for better manageability and shine.

Crafted for you

The bespoke element comes in the next stage where you can select from a range of Fibre Clinix Boosters designed to mix with the relevant Fibre Clinix Tribond Treatment to target inner and outer hair damage for specific hair needs: Vibrancy Booster (for coloured hair), Fortify Booster (for damaged hair), Hydrate Booster (for dry hair), Volumize Booster (for fine hair), and Tame Booster (for unruly hair).

Fibre Clinix
Schwarzkopf Professional’s Fibre Clinix range
Schwarzkopf Professional’s Fibre Clinix range

This collection also has an ‘at-home’ range consisting of a shampoo (RM93), conditioner (RM93), leave-in spray (RM93), treatment mask (RM93) and booster (RM70) as an after-care for your hair concerns. Plus, the products  were developed with skincare-inspired ingredients. For example, Vibrancy contains alpha hydroxy acid to enhance colour, Fortify has niacinamide to strengthen and nourish the hair fibre, while Hydrate is packed with squalane to balance moisture and increase elasticity. Phytokine in Volumize gives ‘fullness’ to the hair while ceramide in Tame provides an anti-frizz effect.

While there are five complete collections, you can mix and match from the different ranges to create a personalised haircare routine. For total customisation, the Boosters can be mixed with the Treatments to target multiple hair needs with every use.

In conjunction with the launch, customers are entitled to a complimentary Sometime by Asian Designers For Schwarzkopf Professional Estela bag and two Fibre Clinix travel essentials with any purchase of four products. Sometime by Asian Designers customers are also entitled to two hair care travel essentials and a Fibre Clinix in-salon treatment voucher at a special price of RM99 with any purchase of RM150 worth of Sometime items at www.sometime.asia or at its showroom in The Gardens Mall, Kuala Lumpur.

The products are available at selected salons and Schwarzkopf Professional Lazmall e-store.