Helen Reavey from Act+Acre shares about the newness in self-care.

When husband and wife team Colm Mackin and Helen Reavey established their haircare brand, Act+Acre, it was out of a need to find clean and effective products that primarily focuses on the health of the scalp and not just the hair. Combining an energy conserving production process, recyclable plastic packaging and being 100% vegan and cruelty-free, the brand is fast becoming a favourite for delivering ethically-made beauty products that really do work at improving our overall well-being. Here, renowned hairstylist and co-founder, Helen tell us more about the brand.

Ideal for all

“There’s only one moment in our daily routine when we are totally alone; no distractions, especially from our phones and that’s while we’re in the shower. We wanted to elevate that process to a ritual and moment of consciousness, calling it an ‘Act’. The word ‘Acre’ describes the collective of being carbon positive, using fresh and natural potent ingredients as well as only recyclable materials, which are good for you and the earth. Together, Act+Acre is a brand that’s clean, modern and functional. Gentle and free from harsh synthetics, our products are as incredible on dry or oily scalps as they are for scalps with issues like dandruff, psoriasis, postpartum hair loss. Of course when it comes to more serious conditions, it takes time and consistency to start noticing relief.”

Embrace the unconventional

“We’re about expertise, caring and thinking things through. The traditional method of manufacturing emulsions like shampoo and conditioner involves high levels of heat, sulfates and parabens. Committed to creating products for long-term scalp well-being, we teamed up with botanists, chemists, chemical engineers and physicists to develop our patented Cold Processed method. Instead of using heat and chemicals to combine our ingredients, we use ice cold water with high levels of pressure in a special hyperbaric chamber. This ensures the active ingredients remain fresh and highly potent just as nature intended while also saving energy by 90%. We utilise a great deal of essential oils like amaranth, baobab and moringa as well as basil leaf, which deliver minerals, amino acids, antioxidants, vitamins, and nutrients to the hair follicle.”

The root of the problem

“What most people fail to realise is that the scalp is an extension of the face. You shouldn’t treat it like an afterthought as it correlates with healthy, nourished hair. Keep it clean and free of buildup to chase irritation away. Like the skin on one’s face, everyone’s scalp is unique. The tell-tale signs of an unhealthy one includes breakage, flakiness, itchiness, poor hair growth and thinning hair.”

Reported by Nabila Azlan.