Fresh Beauty’s new release promises to tackle blue light skin damage.
While devices such as smartphones, tablets, laptops and desktops have become an important part of our daily lives they also have negative effects on us. For instance, too much screen time can lead to addiction, altered sleep patterns, blurred vision, headaches and even premature ageing.
Apparently, the blue light emitted from LED screens easily penetrates the skin’s dermis and its intense wavelengths can cause collagen to break down, which then leads to wrinkles, hyperpigmentation and sagging skin.
This is cause for concern especially considering that the percentage of internet usage in Malaysia is 84.2 per cent and users typically spend an average of over seven hours online each day! This means they are exposed to digital light emissions at a high level on a daily basis.
Among the skincare brands that acknowledge the need to tackle this problem is the Boston-born, New York-based Fresh.
Its best-selling Kombucha Facial Treatment Essence is scientifically proven to provide 24-hour protection against the damaging effects of not only indoor and outdoor contamination, but digital light pollution (the triple threat!) as well to help prevent dullness, dryness and premature fine lines.
Extending the Kombucha franchise, Fresh introduces a first-of-its-kind innovation in the anti-pollution line-up: The Kombucha Cleansing Treatment. It’s a no-rinse three-in-one cleanser and treatment made of prebiotic inulin extracted from chicory roots to help maintain skin balance.
“Exposure to pollution can throw off our skin’s balance. This inspired me to create Kombucha Cleansing Treatment as the first step in your anti-pollution ritual. This no-rinse treatment effectively removes pollution, impurities, make-up and sunscreen while maintaining a favourable environment for the microbiota (skin’s natural defense system),” explains the brand’s founder, Lev Glazman.
Glazman, who is also the director of research and development of Fresh, adds that the product is perfect for people who are daily sunscreen users, love a fuss-free morning cleanse, or if you simply love double cleansing.
When paired with the Kombucha Essence, they make the perfect pollution-defending duo for smooth, luminous skin.
“This is the best combo especially for all of us who are digitally-addicted (back-to-back Zoom call meetings, Netflix-ing during our time off, online shopping, or just scrolling on IG/FB/TikTok… imagine the number of hours your skin is exposed to blue light pollution!”.
The Kombucha Cleansing Treatment will be officially launched on January 5th, 2021 at the Fresh store in Mid-Valley Megamall, Kuala Lumpur and on January 7th, 2021 at Sephora.my and Sephora stores nationwide. It is available in a 75ml bottle that costs RM98 and a 200ml bottle tagged at RM190.
