Time to shop for a worthy cause this month.
Breast cancer happens way more often than you think. It’s a scary fact but here in Malaysia, one out of 19 women is at risk and almost up to 50% of women diagnosed were reported to be under the age of 50. That’s why awareness on this topic is incredibly important as early detection can help you catch it when it is most treatable.
While breast cancer awareness is important all year round, October marks the official month to increase attention and support for this disease. Read on for some of the incredible efforts brought forward by some of your favourite beauty brands to this cause this month.
Show your support by joining the #PinkCS12 squad as homegrown skincare brand, CS12 launches a special edition of their Active Night Serum. Starting this Pinktober, the Active Night Serum, which helps to protect the skin texture and enhance freshness will be presented in the colour pink, with 10% of its every purchase to be donated to Breast Cancer Foundations such as Malaysia’s BCWA Breast Cancer Welfare Association and Singapore’s BCF Singapore Breast Cancer Foundation.
Since Senior Corporate Vice President of the Estée Lauder Companies, Evelyn H. Lauder co-created the Pink Ribbon and started the campaign for breast cancer awareness in 1992, Estée Lauder has been championing for the global breast cancer community by raising more than $73 million in funding 293 medical research grants through the Breast Cancer Research Foundation. This year, Estée Lauder’s Pink Ribbon products are the newly-launched Limited-Edition Advanced Night Repair Synchronized Multi-Recover Complex with Pink Ribbon bracelet set, RM450 and the Estée Lauder Pink Ribbon Lipstick set, RM230, available at selected Estee Lauder stores, official online store and Lazmall. 100% of sales will be donated to selected breast cancer beneficiaries in Malaysia.
As part of the Estée Lauder Companies, Bobbi Brown will be donating 20% from the purchase price of their limited-edition Luxe Lip Colour, RM145, to selected breast cancer beneficiaries in Malaysia. This limited-edition duo set features oil-infused matte lipsticks that deliver full coverage and 12-hour high-impact colour so you can look poised while benefitting a great cause.
In support of the Breast Cancer Welfare Association (BCWA) Malaysia, Goutal Paris is collaborating with The RuMa Hotel and Residences in presenting the Rose Pompon Afternoon Tea. As a tribute to the brand’s founder, Annick Goutal who sadly passed away from breast cancer in 1999, a sample of the iconic Rose Pompon fragrance (a favourite of Goutal) is included as part of the well-crafted tea where patrons will enjoy pink-themed sweet and savoury delicacies. The Rose Pompon Afternoon Tea will be available exclusively from 3rdto 31st October, 2020.
Reported by Aina Izzah
