The South Korean brand’s beauty philosophy transcends time and trends over and over again.
When one thinks of traditional Asian beauty rituals merging with modern state-of-the-art technology, South Korea’s prized beauty brand Sulwhasoo comes to mind. I got the chance to fully immerse myself in its holistic skincare experience when I visited their extraordinary flagship store in the prestigious Gangnam neighbourhood over a year ago, and it’s safe to say that I’ve been converted to a loyal fan ever since. Adopting their best-selling First Care Activating Serum EX into my daily beauty routine has been a massive blessing to my skin’s overall well-being, thanks to its ginseng-powered formulation (a coveted South Korean beauty secret!)
Today, four newly-released masks have joined Sulwhasoo’s skincare range – White Ginseng Radiance Refining Mask, Herbal Clay Purifying Mask, Clarifying Mask and the Overnight Vitalizing Mask – to form the Avengers of skin vitality and ever-lasting radiance.
The Quick Fix
Bouncing from one beach holiday to the next for the last three months has inevitably caused my skin to act up, and I was expecting no less. Thankfully, a quick 30-minute pampering session in the comfort of my own bed while watching a Netflix show has never worked so many miracles until I was introduced to this line of face masks.
First thing’s first: removing the grime on the surface of the skin and clogging the pores is a vital starting step to allow all the other goodness to enter. The Herbal Clay Purifying Mask does all the work for you, from removing bodily waste hidden in tiny spaces to hydrating and tightening pores for longer lasting results. If allocating time out of your usual routine is too much, the White Ginseng Radiance Refining Mask is an in-shower magical wonder that has you glowing from within as soon as you step out of your bathroom — don’t forget to sneak in a cheeky scrub for a touch of lux. For important days ahead, get instant results with the Clarifying Mask that contains the ultra-healing Solomon’s Seal powder for smooth radiance all day, every day. And when you want to enhance your skin’s regenerative process while you sleep, applying the Overnight Vitalizing Mask two to three times a week right before bedtime will do the trick.
It’s no wonder Sulwhasoo has been a favourite in the beauty mecca for generations. Its beauty philosophy transcends time and trends over and over again, leaving only one common promise that trumps it all: The unparalleled power of legacy is the key to a lifetime of skin brilliance to come.
Reported by Tania Zainudin
Beauty Journalist