The oriental medicinal herb has been researched for up to 50 years by South Korean brand Sulwhasoo.
There are a lot of us who are still unaware of the ageing process that happens to our skin, which can happen even as early as in our 20’s, with the mindset that it will come later in life. However, skin experts suggest that anti-ageing products should be used as soon as you can in order to delay it.
This is because we are exposed to external stressors such as environmental irritants and free radicals at every single second of the day. This can lead to chronic inflammation, otherwise known as inflammaging, which speeds up the skin’s biological ageing process. If not given attention to, this will cause dullness, visible pores, dryness and not to mention the early onset of fine lines and wrinkles.
With a focus on the theme of inflammaging, Korean beauty brand Sulwhasoo launched its new Concentrated Ginseng Renewing Serum, and we were given the honour to virtually attend a special event held for the Malaysian and Singapore media.
The Sulwhasoo Concentrated Ginseng Renewing Serum offers anti-ageing benefits from the best plant ingredient around – ginseng. Sowoong Choi, Senior Researcher at the Sulwhasoo Heritage and Science Centre stated that the brand has been researching oriental medicine ingredients for over 50 years and have found out that ginseng is indeed is the best among other herbs of its kind such as Goji berry and red dates.
It was through this study that Sulwhasoo has found ‘Ginsenomics’, an effective anti-ageing ingredient that is concentrated up to 6,000 times more compared to natural ginseng.
This particular ingredient is incorporated in the Concentrated Ginseng Renewing Serum and increase skin’s external elasticity. It manages the skin with a ‘triple micro-targeting’ action that firms the skin up by establishing a resilient support structure to improve visible signs of wrinkles.
The Concentrated Ginseng Renewing Serum is perfect for use post-cleansing and toning. It absorbs quickly and offers a non-sticky and refreshing finish. Skin will feel moisturised all day. It retails for RM690 for 50ml and is available at Sulwhasoo’s physical store and online platforms Lazada and Zalora.
Reported by Lisa Norosmi
Beauty Journalist